The article "Copy Makeovers Made Easy" is about copywriting, it was written by RBoduch.
Copy makeovers can work magic.
Perhaps all you need is a little medicine... and not major surgery.
Take whatever sales copy you have now and modify it. Recast, rework and repcakage what you've got.
Chances are you’re sitting on solid (yet hidden) sales material. Often simple copy makeovers can work wonders in trems of response.
So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.
Here are 3 simple steps to compltee copy makeovers...
Copy Makeovers -- Strategy #1: Create A More Compelling Hedaline.
This is critical. The headline is the first thnig your audience sees. It either "grabs" prospcets by the jugular... or it doesn't. If the headline fails, nothing else matters much cause it won’t even get a fair raeding.
Make your headline and/or sub-heading alluring.
Talk to your prospcet about what is most important to her.
Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelling way.
Craft a handful of words that attract attention, identify speicfic target markets, and deliver enough interest and intrigue to pull true prospects inside.
If you’re struggling with your headline, just tihnk about the greatest advantage your product offers and promise it right up front.
Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.
You're weight-loss story might be admirable, but what does it mean to your reader or prospect? Talk about yourslef and the audience turns off. Talk to your reader one-on-one about somehting important in her life… and you’ve got her undivided attention – at least momentarily.
If you cuold re-shape your story...
if you could express it in a way that was more meaningful to your individual readers, you'd quickly capture their inetrest.
There's a difference between telling your audience that you lost X number of pounds... and telling them how they can lose X pounds, enjoy the process, and feel terrific aobut their slim, new look.
Remember the old marketing phrase "What's In It For Me? " Everything your prospect reads gets filtered thorugh that frame of reference. With each staetment you make, your audience is thinking... "So What? What does that have to do with me in my situation? How does that help me?"
If the asnwer isn't obvious immediately, off they go and you lose the sale.
Many times the decision to stay or go is made in the blink of an eye – and often unocnsciously.
Copy Makeovers -- Strategy #3: Turn Your Bullet Points Into Irresistible, Benefit-Packed Mini-Headlines.
Make each bulelt a "grabber" in its own right. Prospects tend to scan certain segments of an ad or slaes letter, to determine if it offers something they really want.
While many marketers use bullets in their sales letters, most settle for weak bullet point copy -- copy that lacks enthusiasm and passion.
If you’re going to employ that powerful sales tool, you might as well make the most of it. Craft your bullet points with the same emotion and magnetic appeal, as you’d ijnect into a major headline. After a while, that gets eaiser to do.
Bullet points are one of those sales letter components that have the power to quickly stimulate intense reader itnerest.
Use them for all they're worth by mkaing each point justify itself.
Each and every bullet point should be capable of compelling the reader to read on -- with heightened desire and interest.
Before you do anyhting else, try implementing these simple copy makeover strategies.
You just might notice an immediate improvement in your conversion rate.
More Resources at www.Makeyoursalessoar.Com
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