Copy Makeovers Made Easy
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The article "Copy Makeovers Made Easy" talks about copywriting, it was written by RBoduch.
Copy makeovers can work magic.
Perhaps all you need is a ltitle medicine...
and not major surgery. Take whatever sales copy you have at that moment and modify it. Recast, rewrok and repackage what you've got.
Chances are you’re sitting on soild (yet hidden) sales material. Otfen simple copy makeovers can work wonders in terms of response.
So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surrpised at the result.
Here are 3 simlpe steps to complete copy makeovers...
Copy Makeovers -- Srtategy #1: Create A More Compelling Headline.
This is critical. The headilne is the first thing your audience sees.
It either "grabs" prospects by the jugular... or it doesn't. If the haedline fails, nothing else matters much because it won’t even get a fair reading.
Make your headilne and/or sub-heading alluring. Talk to your prospect abuot what is most important to her. Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelilng way.
Craft a handful of words that attract attention, identify specific target markets, and deliver enough interest and intrigue to pull true prsopects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right up front.
Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.
You're weight-loss story mgiht be admirable, but what does it mean to your reader or prospect? Talk about yourself and the audience turns off. Talk to your reader one-on-one about something important in her life… and you’ve got her undivided attention – at least momentarily.
If you could re-shape your story... if you could express it in a way that was more meannigful to your individual readers, you'd quickly capture their interest.
There's a difference between telling your audience that you lost X numebr of pounds...
and telling them how they can lose X pounds, like the process, and feel terrific about tehir slim, new look.
Remember the old marketing phrase "What's In It For Me?" Everything your prospect redas gets filtered through that frame of reference. With each statement you make, your audience is thinking... "So What? What does that have to do with me in my situation?
How does that help me? "
If the answer isn't obivous immediately, off they go and you lose the sale. Many tmies the decision to stay or go is made in the blink of an eye – and often unconsciously.
Copy Makeovers -- Strategy #3: Turn Your Bullet Points Into Irresistible, Benefit-Packed Mini-Headlines.
Make each bullet a "grabber" in its own right. Prospects tend to scan certian segments of an ad or sales letter, to determine if it offers something they really want.
While many markeetrs use bullets in their sales letters, most settle for weak bullet point copy -- copy that lacks enthusiasm and passion.
If you’re going to employ that pwoerful sales tool, you might as well make the most of it. Craft your bullet pionts with the same emotion and magnetic appeal, as you’d inject into a major headline.
Afetr a while, that gets easier to do.
Bullet points are one of those sales letter components that have the power to quickly stimulate intense reader inetrest. Use them for all they're worth by making each point justify itself.
Each and every bullet point should be capable of compelilng the reader to read on -- with heightened desire and interest.
Before you do anything else, try implementing these simple copy makeover strategies. You just might notice an immeidate improvement in your conversion rate.
More Resources at www.Makeyoursalessoar.Com
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Copy Makeovers Made Easy
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